Updated: Aug 14, 2020
Part One: Whirlwind
I hope to look back on this blog, as a diary of the journey from start to finish of creating our street food business. Hopefully, at least one or two of you, will read and follow along with our expedition into the unknown.
The past month has been a whirlwind to be honest with you. We always knew we wanted to start a business together, however, we had anticipated it would be much later in our lives. When the idea for a street food business came to us, it snowballed. Within days, we were preparing a test buffalo sauce recipe and by the end of the week we’d created our first buttermilk fried chicken burger. Next stop, world domination, eh?
Aside from the key part of executing the chicken, which I think we had got right from the start, I was eagerly researching the street food business; reading numerous articles and taking notes on everything we would need to do to get the business up and running. I created a website, albeit with plenty of help from the super intuitive Wix, I played around creating a logo (still waiting for my big break in graphic design) and got lost deep in a Youtube black hole watching videos of people frying chicken.
Before too long, our original plan of moving out of London to begin the business next July had swiftly gone out the window, and we knew we wanted to put our all into it now so we could begin trading next Spring. That brought the next challenge which was to find someone to take on our room in our rented flat, which we hope to have sorted by next time I write.
Aside from that, we’ve looked at numerous different vehicles and researched how we will refurbish them. An old ambulance in East London is the current favourite, but we are yet to commit to shelling out the best part of £5k. We’re ensuring the vehicles have had recent MOTs, other than that I’m at a loss at what we should be looking for. I mean, I don’t even have a driving license.
Back to the food. We’ve nailed the fried chicken, in my humble opinion. Now was the just matter of the chips, vegan option and kids’ meal. We’ve trialed some chips but they need some finesse and we’re yet to stumble upon the perfect fillet for a proper dirty vegan burger.
I have been using our Instagram daily, it’s allowed me to ‘meet’ some incredible people who are so supportive of what we are doing and post such inspiring food content themselves. Social media will be an important part of growing our brand down the line, so I am loving the fantastic community of people who are engaged with what we are doing so far.
"Finally, we have decided on a name for our street food truck!"
Finally, we have decided on a name for our street food truck! I am SO excited, but it will stay under wraps for a little while longer while we get everything in place. This has been the most difficult part so far, as it is so important and we have both liked different potential options. I feel like I can sleep a little easier now we have agreed on the perfect name for our award winning business (TBC, but trust me).
In summary, we are getting there, and before too long, I’m sure we will be hard at work sanding down whatever vehicle we
end up with and swearing at each other over why we decided to refurbish from scratch. The whole project is pretty daunting but when we told friends and family, everyone was so excited for us and seemed to think it would be a great success. That’s the push you need to prove to yourself that what you are doing is going to be worthwhile.